Good Humor-Breyers

Good Humor-Breyers (Ice Cream USA) is the American ice cream division of The Magnum Ice Cream Company and includes the formerly independent Good Humor, Breyers, Klondike, Popsicle, Dickie Dee^[1] and Sealtest brands. Based in Englewood Cliffs, New Jersey^[2] it was formed in 1993 after Unilever purchased the ice cream division of Kraft General Foods.^[3]

Good Humor-Breyers Ice Cream

Owner	The Magnum Ice Cream Company
Introduced	1993; 32 years ago (1993)
Markets	United States

History

Unilever began making Good Humor ice cream products in the United States in 1961. In 1992, Unilever acquired Dickie Dee, a Canadian ice cream vending company that sold product from ice cream trucks and tricycle carts. At the time of the sale, there were around 1,500 tricycles in 300 cities. Unilever ended the ice cream bikes in the early 2000s and carts were sold to distributors.^[4]

In 1993, Unilever announced it would acquire the Breyers and Sealtest brands from Kraft who, however, retained the name use for non-ice cream products.

Unilever integrated its ice cream division into its main offices in Englewood Cliffs, New Jersey in 2007.^[5]

Good Humor-Breyers products

The Good Humor brand has been known for its ice cream trucks, the concept of which was first originated by Good Humor brand creator Harry Burt.^[6] Good Humor-Breyers products have included:

• Breyers ice cream
• Choco Taco
• Klondike bar^[3]
• Popsicle^[3]