Google Affiliate Network

The Google Affiliate Network was the affiliate marketing company, specifically affiliate network, formerly known as Doubleclick Performics, which was bought by Google in 2007.^[1] On April 16, 2013, Google announced the closure of the Google Affiliate Network.^[2]

Google Affiliate Network

Company type	Public
Industry	Affiliate marketing
Founded	Chicago, Illinois (1998) as Dynamic Trade
Headquarters	Mountain View, California
Products	Affiliate network
Website	google.com/ads/affiliatenetwork/

History

• DoubleClick announced the acquisition of DoubleClick (including Performics) by Google for $3.1 Billion in April 2007. The acquisition was finalized in March 2008 after the approval of the Department of Justice antitrust authorities in the United States and the Brussels-based European Commission, the antitrust authority of the European Union.^[3][4]
• The search engine marketing and optimization part of Performics was acquired by Publicis in 2008, after the purchase of DoubleClick by Google (NASDAQ: GOOG) had been finalized.^[5] The affiliate network part of DoubleClick Performics remained with Google and was re-branded Google Affiliate Network.
• On April 17, 2013, Google announced plans to retire the Google Affiliate Network on July 31, 2013.

See also

• Affiliate marketing
• Affiliate programs directories
• Affiliate network