Grace Beverley

Grace Margaret Beverley is an English entrepreneur, influencer, and podcaster.^[1] She is the founder of TALA, Shreddy and The Productivity Method.^[2] Formerly known online by her moniker GraceFitUK, Beverley founded TALA and Shreddy whilst studying music at St Peter's College, Oxford.^[3]

Grace Beverley
Beverley in 2024
Born	Grace Margaret Beverley (1997-02-16) 16 February 1997 (age 28) London, England
Alma mater	St Peter's College, Oxford
Occupations	Influencer Entrepreneur Podcaster
Known for	TALA Shreddy
Relatives	Sir Nigel Broackes (grandfather)

Early life and education

Grace Margaret Beverley was born in London, England, on 16 February 1997 to Victoria Broackes, a curator at the Victoria and Albert Museum (daughter of multimillionaire businessman Sir Nigel Broackes),^[4][5] and Peter Beverley, the head of a business consultancy firm. She is the third of four daughters.^[6][7]

Beverley attended Francis Holland School^[8] and St Paul's Girls' School.^[9] As a teenager, she was head chorister at Salisbury Cathedral.^[7] She received a choral scholarship at St Peter's College, Oxford, where she studied music as an undergraduate,^[10] graduating in 2019,^[11] and receiving her Master of Arts in 2023.^{[12][failed verification]}

Career

Social media influencer

At the age of 18, Beverley began to grow her social media accounts - primarily YouTube and Instagram under the name GraceFitUK.^[13] She marketed herself as a lifestyle vlogger with a focus on fitness, studying at Oxford, and veganism. She now has an audience of over 1 million followers on these platforms.^[12][3] She also sold resistance bands and workout plans^[12] and worked with international brands such as fitness company Gymshark.^[14] YMU talent agency signed Grace Beverley in April 2024.^[15]

Businesses

Beverley has established three companies: TALA, Shreddy, and The Productivity Method.

TALA

TALA is a sportswear and fashion brand that markets itself as providing ethically made quality clothing.^[16] According to the company, most garments are made from recycled materials such as plastic bottles upcycled into yarn, or factory offcuts.^[16] TALA was launched in 2019 with the support of an influencer brand-building company and turned over £6.2 million in its first year.^{[17][better source needed]} In April 2021, Beverley re-acquired the business. She appointed Morgan Fowles as managing director of TALA in 2021 to help her find investments.^[18][19] Tala raised £4.2 million in December 2021, in funding led by Active Ventures and Venrex, and the team grew to over 40 people.^[20] In 2022, it raised $5.7m in an investment round with venture capital firms.^[20] TALA’s sales were in eight figures for 2023, up 100 per cent from 2022. In 2023, Fowles was named TALA’s CEO.^[18]

Shreddy

Shreddy is a fitness product and technology brand. Users pay a monthly fee to access exercise classes and meal plans on the mobile app and can buy the equipment required to complete the classes.^[21] Shreddy also sells a range of dietary supplements and protein bars which are stocked in supermarkets and pharmacies.^[22] Beverley is the founder and current CEO of Shreddy.^[23]

Some equipment now sold by Shreddy was originally designed for one of Beverley's previous businesses, B_ND, which focused on resistance bands for home and gym use. The B_ND concept was assimilated into the Shreddy brand in 2020.^[24][25]

The Productivity Method

In 2022, Beverley founded The Productivity Method, which sells planners and diaries.^[26] The planners follow the productivity model set out in Beverley’s book Working Hard, Hardly Working: How to achieve more, stress less and feel fulfilled.^[27]

Retrograde

In July 2024, Beverley teamed up with Jake Browne and Gary Meehan to launch Retrograde, an AI-powered talent management system for content creators.^[28]

Podcast

Beverley hosts a weekly podcast titled Working Hard, Hardly Working where she interviews guests about their careers and the habits that led them to success.^[29]

Recognition

Beverley was on the 2020 Forbes 30 Under 30 Europe Retail & Ecommerce list.^[30] In 2020, Beverley was awarded the James Joyce Award by University College Dublin.^[31]

Publications

Beverley, Grace (2021). Working Hard, Hardly Working. Penguin. ISBN 9781529159004.