Haier Pakistan

Haier Pakistan is a consumer electronics and home appliances company in Pakistan.

Haier Pakistan

Company type	Private
Industry	Consumer electronics Home appliances
Founded	2001; 24 years ago (2001)
Headquarters	Lahore, Punjab, Pakistan
Area served	Pakistan
Key people	Javed Afridi (CEO)
Products	Major appliances Small appliances Commercial heating and cooling systems Consumer electronics
Owner	Haier (55%) Ruba Group (45%)
Website	haier.com/pk/

History

Haier Pakistan was founded in 2001 as a joint venture between Ruba Group (now known as JW-SEZ Group) and Haier with an initial investment of US$500 million.^[1][2]

In 2004, Haier began manufacturing home appliances in Pakistan, including microwave ovens.^[1]

In 2015, Haier invested $5 million to establish a mobile phone assembly plant in Lahore, which would annually manufacture over 1.5 million cellphones for the Pakistani market.^[3] In 2017, Haier established a plant to assemble laptops in Pakistan.^[4]