Haifa bint Muhammad Al Saud

Haifa bint Muhammad Al Saud is a Saudi royal and deputy minister of tourism. Since 2012 she has assumed various government posts.

Haifa bint Muhammad Al Saud
Deputy Minister of Tourism
In office	3 July 2022 – present
Names Haifa bint Muhammad bin Saud bin Khalid bin Muhammad bin Abdul Rahman[1]
House	Al Saud
Father	Muhammad bin Saud Al Saud
Alma mater	University of New Haven London Business School

Early life and education

Haifa bint Muhammad is a member of the Al Saud family. Her father is the grandson of Khalid bin Muhammad Al Saud, the son of Muhammad bin Abdul Rahman Al Saud.^[1] She received a bachelor's degree in business administration from the University of New Haven in 2008.^[2][3] She also obtained a master's degree in business administration and management from London Business School, University of London, in 2017.^[2][3]

Career

Following her graduation Haifa bint Muhammad began to work at HSBC, United Kingdom, as an analyst of equity sales.^[2] She joined the Saudi ministry of higher education in 2012 where she served as a senior consultant.^[2] In the period between 2017 and 2019 she was the managing director at the General Sports Authority.^[2] In July 2018 she was appointed secretary-general of Formula E Holdings.^[2]

In January 2020 she was named as a board member of the General Authority of Civil Aviation (GACA).^[4] She represents the Saudi Commission for Tourism and National Heritage at the GACA.^[2] On 3 July 2022 she was appointed deputy minister of tourism where she had been serving as an assistant minister.^[1][3]

Her other posts include vice chairwoman of the Saudi Fencing Federation and chairwoman of the women’s committee at the Arab Fencing Federation.^[2]

Haifa has contributed to the transforming Saudi Arabia's tourism ecosystem. This ecosystem now includes the Ministry of Tourism, Saudi Tourism Authority, Tourism Development Fund, Tourism Development Council, Air Connectivity Program, and Saudi Red Sea Authority. Additionally, she holds board memberships at Qiddiya Investment Company, Taif Development Authority, and AlAhsa Development Authority. Her roles included leading initiatives at the inaugural Formula E Diriyah ePrix and as Chair of the Saudi-Emirati Youth Council, where she significantly increased female participation within the Saudi Fencing Federation.^[5]