Top Qs
Timeline
Chat
Perspective
Halfbrick Studios
Australian video game developer From Wikipedia, the free encyclopedia
Remove ads
Halfbrick Studios Pty Ltd is an Australian video game developer based in Brisbane.[1] The company primarily worked on licensed games until 2008. The company is best known for Fruit Ninja (2010), Jetpack Joyride (2011), and Dan the Man (2015).[2][3][1] They create games for Windows, Xbox, PlayStation, Windows Phone, Android and iOS.[2] Outside of their Brisbane headquarters, Halfbrick also has offices in Sydney, Adelaide, Spain, Bulgaria, and Los Angeles.[4]
Remove ads
History
Summarize
Perspective
The company rose to prominence in 2010 with their game Fruit Ninja; by 2012, the game was on one third of all iPhones in the United States.[5] By 2015, the game had been downloaded over 1 billion times.[6]
In March 2012, Halfbrick Studios acquired Onan Games for an undisclosed price to make use of their software Mandreel, which allows games to support iOS, Android, Adobe Flash and HTML5 development.[7]
In 2013, COO Luke Muscat held a Game Developers Conference talk about a physical game, Tank Turn Tactics, that was invented to be played internally by studio employees, but had to be banned due to its impact on workplace morale. The ability to gift "action points" to allies caused factions to form within the office, leading to betrayals that made employees refuse to work together.[8][9][10] Tank Turn Tactics was also featured in a 2021 documentary by People Make Games.[11]
In 2017, Halfbrick Studios was inducted into the QBLHOF.[12] Halfbrick is one of Australia's fastest growing companies, and is among Australia's most notable cultural exports.[13] In 2020, the company announced a "complete rebuild" of Fruit Ninja with a new engine and new graphics.[5]
In 2023, Halfbrick Studios announced that they were switching from their free-to-play into a subscription model, by launching Halfbrick+. For a monthly fee, subscribers can play all the studio's games without ads or further in-app purchases.[14]
Remove ads
Games
Remove ads
References
External links
Wikiwand - on
Seamless Wikipedia browsing. On steroids.
Remove ads