Hayate Inc.

Hayate, Inc. (Japanese: 株式会社ハヤテHayate, Hepburn: Kabushiki-gaisha Hayate)^[1] is a Japanese anime production joint venture established in March 2025 by Aniplex, and Crunchyroll, LLC, both subsidiaries of Sony Group Corporation. Headquartered in Tokyo, Japan, the company focuses on the planning, development, and production of anime content specifically for global distribution via Crunchyroll's streaming service.^[2][3]

Hayate Inc.

Hayate Inc.'s headquarters at the SME Rokubanchō Building in Chiyoda, Tokyo
Native name	株式会社ハヤテ
Romanized name	Kabushiki-gaisha Hayate
Company type	Joint venture
Industry	Production
Genre	Japanese animation
Founded	March 17, 2025; 4 months ago (2025-03-17)
Headquarters	4-5 Rokubanchō, Chiyoda, Tokyo , Japan
Key people	Masanori Miyake (Chairman and CEO) Leo Watanabe (President and COO)
Products	Anime Motion pictures
Parent	Aniplex Crunchyroll, LLC
Website	hayate-inc.co.jp

History

On March 17, 2025, Sony's Aniplex Inc. and Crunchyroll, LLC announced the formation of Hayate Inc.^[4]

Hayate Inc. was formed as a joint venture between the Sony companies Aniplex and Crunchyroll LLC, to produce "premium content for anime fans worldwide," indicating a focus on high-quality productions with broad appeal.^[5][6]

The leadership of Hayate Inc. comprises key figures Masanori Miyake as the Chairman and CEO, Leo Watanabe as President and COO, who are both from Aniplex. The company's staff includes employees from both Crunchyroll and Aniplex, fostering a collaborative environment that integrates the distinct expertise of each organization.^[7][8]

The primary objective of Hayate Inc. is to produce original anime exclusively for the Crunchyroll streaming service. This initiative signifies a deeper investment by both Aniplex and Crunchyroll in creating new anime for the global market and potentially expanding the variety and exclusivity of content offered on the platform.^[9][10]