Hayu (streaming service)

Hayu (stylized as hayu and pronounced /ˈheɪjuː/ HAY-yoo)^[1] is an American-owned global over-the-top subscription video on-demand streaming television service, introduced in 2016.

Hayu

Type of site	OTT platform
Headquarters	London, United Kingdom
Area served	Albania Australia Belgium Canada Denmark Finland France Germany Hong Kong Iceland Ireland Italy Luxembourg Netherlands Norway Philippines Poland Portugal Singapore Spain Sweden Switzerland United Kingdom
Owner	NBCUniversal
Services	Video on demand
Parent	Comcast
URL	hayu.com
Registration	Monthly subscription required to access content
Launched	1 March 2016; 9 years ago (2016-03-01)
Current status	Active

The service is operated by a United Kingdom-based subsidiary of U.S. media company NBCUniversal, a division of Comcast, and primarily features content from NBCUniversal's American media properties.^[2][3]

Overview

From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind – offering every episode and every season of a broad selection of reality TV franchises, all in one place and available the same day as the USA. The majority of Hayu’s content premieres on NBCU’s US channels: Bravo, E! and Oxygen. ^[4]

Hayu is available in 45 markets (outside the US) including: Albania, Andorra, Australia, Austria, Belgium, Bosnia, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Malta, Montenegro, the Netherlands, New Zealand, North Macedonia, Norway, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.^{[5][6][7][8][9][10][11][12][13]}

In July 2024, NBCUniversal expanded Hayu to ITV’s premium streaming service in the UK, ITVX.^[14] In September 2024, NBCUniversal expanded Hayu to M6 Group's premium streaming service in France, M6+.^[15]

Selected Programming

• Bad Girls Club
• Below Deck
• Below Deck Down Under
• Below Deck Mediterranean
• Below Deck Sailing Yacht
• Botched
• Euros of Hollywood
• Game of Crowns
• Jerseylicious
• Keeping up with the Kardashians
• Ladies of London
• Million Dollar Listing
• Model Squad
• Real Girlfriends in Paris
• The Real Housewives (Dallas, Lagos, Melbourne, Cheshire, Johannesburg, Auckland, Toronto, D.C., Dubai, Vancouver, Miami, Durban, Potomac, Beverly Hills, Sydney, Atlanta, New Jersey, Orange County, New York City & Salt Lake City)
• Rich Kids of Beverly Hills
• Snapped
• Snapped: Killer Couples
• Top Chef
• Vanderpump Rules
• Southern Charm
• Summer House
• WAGS
• Winter House