Head over Heels (South Korean TV series)

Head over Heels (Korean: 견우와 선녀) is a 2025 South Korean television series based on the webtoon of the same name by Ahn Su-min, starring Cho Yi-hyun, Choo Young-woo, Cha Kang-yoon, and Choo Ja-hyun. The series is about a high school girl shaman who rescues her unlucky first love. It aired on tvN from June 23, to July 29, 2025, every Monday and Tuesday at 20:50 (KST).^[3] It is also available for streaming on TVING in South Korea and Amazon Prime Video in selected regions.^[4]

Head over Heels
Promotional poster
Also known as	Gyeonwoo and Fairy
Hangul	견우와 선녀
Lit.	The Cowherd and the Fairy Girl
RR	Gyeonuwa seonnyeo
MR	Kyŏnuwa sŏnnyŏ
Genre	Romantic fantasy
Based on	Gyeonwoo and Fairy by Ahn Soo-min
Written by	Yang Ji-hoon
Directed by	Kim Yong-wan
Starring	Cho Yi-hyun Choo Young-woo Cha Kang-yoon Choo Ja-hyun
Music by	Kim Dong-wook[1]
Country of origin	South Korea
Original language	Korean
No. of episodes	12
Production
Running time	70 minutes[2]
Production companies	Studio Dragon Dexter Studio [ko] EO Contents Group
Original release
Network	tvN
Release	June 23 (2025-06-23) – July 29, 2025 (2025-07-29)

Synopsis

A fantasy romance drama, the story revolves around Seong-ah, a shaman who knows what will happen in the future, trying to protect her first love, Bae Gyeon-woo, by changing his ill-fated fate.

Cast and characters

Main

• Cho Yi-hyun as Park Seong-ah^[5]
  • Lee A-rin as young Seong-ah
  • A high school student who leads a double life as a shaman by night.
• Choo Young-woo as Bae Gyeon-woo / Bongsu^[5]
  • Kim Hee-seong as young Gyeon-woo
  • Seong-ah's first love, who is plagued by bad luck and was born with the misfortune of a predestined death.
• Cha Kang-yoon as Pyo Ji-ho^[6]
• Choo Ja-hyun as Yeom-hwa^[7]

Supporting

• Yoon Byung-hee as Kkotdoryeong^[8]
• Kim Mi-kyung as General Dong-cheon^[8]
  • Seong-ah's spirit mother
• Kim Min-joo as Gu Do-yeon^[9]
• unknown as Bongsu / Jang Yoon-Bo
• Lee Young-ran as Grand Aunt (Heaven and Earth Fairy Shrine)
• Lee Soo-mi as Aunt (Heaven and Earth Fairy Shrine)
• Moo Hyun as the possessed man (Ep. 1)
• Shin Min-seo as the Water Ghost (Ep. 1)
• Jung Sun-chul as Choi Gang-sik (Ep. 1)

Production

Development

The series is directed by Kim Yong-wan, whose work includes If You Wish Upon Me (2022) and The Whirlwind (2024). Written by Yang Ji-hoon, it was planned by CJENM and produced by Studio Dragon, Dexter Studio and EO Contents Group.^[10]

Casting

In 2024, Cho Yi-hyun, Choo Young-woo and Choi Sung-eun were reportedly considering to appear.^[5][11][12]

Viewership

Head over Heels : South Korea viewers per episode (thousands)

Season		Episode number												Average
		1	2	3	4	5	6	7	8	9	10	11	12
	1	1043	1104	886	788	851	961	1165	1040	1055	1026	1159	1167	1020

Source: Audience measurement performed nationwide by Nielsen Korea.

Average TV viewership ratings

Ep.	Original broadcast date	Average audience share (Nielsen Korea)
		Nationwide	Seoul
1	June 23, 2025	4.295% (1st)	4.691% (1st)
2	June 24, 2025	4.365% (1st)	4.490% (1st)
3	June 30, 2025	3.740% (1st)	3.873% (1st)
4	July 1, 2025	3.483% (1st)	3.539% (1st)
5	July 7, 2025	3.683% (1st)	3.813% (1st)
6	July 8, 2025	4.005% (1st)	3.910% (1st)
7	July 14, 2025	4.822% (1st)	4.566% (1st)
8	July 15, 2025	4.431% (1st)	4.367% (1st)
9	July 21, 2025	4.569% (1st)	4.482% (1st)
10	July 22, 2025	4.416% (1st)	4.202% (1st)
11	July 28, 2025	4.686% (1st)	4.614% (1st)
12	July 29, 2025	4.942% (1st)	5.109% (1st)
Average		4.286%	4.305%
In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings. This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).