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Heart of Asia Channel

Philippine digital television channel From Wikipedia, the free encyclopedia

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Heart of Asia (stylized as HEART OF asia) is a Philippine free-to-air television channel. The channel was on test broadcast from June 12 to 28, 2020, and was officially launched on June 29, 2020. It operates every Monday to Sunday from 6:00 a.m. to 12:00 midnight.

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Heart of Asia was named after the programming block of the same name from GMA Network. The channel focuses on Filipino-dubbed Asian dramas and films.[1][2]

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History

In 2019, GMA Network announced plans to invest in its second phase of transition into digital television, including a partnership with American entertainment company Jungo TV and Philippine media company Solar Entertainment Corporation (SEC) to distribute content across all of its channels.[3][4][5] In preparation of releasing the GMA Affordabox and as part of the network's 70th founding anniversary, GMA Network launched Heart of Asia as part of their digital channel lineup of DZBB-DTV Channel 15.[6]

On June 7, 2020, GMA Network instructed audiences to re-scan their digital TV boxes on June 12 to receive their new channel lineup, which includes GMA, GMA News TV and Heart of Asia Channel.[7][8]

On June 12, 2020, Heart of Asia was on a test broadcast with provisional programs airing, while showing promotional material for the upcoming programs. The channel officially debuted on June 29 with regular programming. On February 27, 2023, Heart of Asia switched its broadcast from a 4:3 format to a 16:9 anamorphic widescreen format.[9]

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Ratings

According to GMA Network's Chairman and CEO Atty. Felipe L. Gozon, the Heart of Asia channel ranked fifth in the ratings scoreboard, garnering a 4.9% audience share during the first quarter of 2021.[10]

References

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