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Holland Herald

Dutch inflight magazine From Wikipedia, the free encyclopedia

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Holland Herald is the inflight magazine of the Dutch airline KLM. Launched in 1966 it is the oldest inflight magazine.[1][2]

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History and profile

Holland Herald was first published on 21 January 1966.[3][4] In the first year the magazine was published bimonthly and black and white.[1][3] Next year its frequency was switched to monthly.[3][4] The magazine is published in English.[4]

Holland Herald was formerly published by the Ink Publishing.[5] The company began to publish it in 2009.[6] The Netherland branch of the Hearst company, Hearst Netherlands, is the publisher of the magazine.[1][7][8]

CNN named Holland Herald as the tenth best inflight magazine worldwide in 2012.[9][10] The content of the magazine includes articles concerning the contemporary Dutch culture, commerce, and politics. The first 3D advertisement was published in the magazine which featured a beer brand, Heineken.[11]

Holland Herald was redesigned in April 2022.[8] The Content Marketing Grand Prix awarded the magazine in the categories of the magazine and content design in October 2022.[8]

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References

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