How We Decide

How We Decide, is a 2009 book by journalist Jonah Lehrer, that provides biological explanations of how people make decisions and offers suggestions for making better decisions. It is published as The Decisive Moment: How the Brain Makes Up Its Mind in the United Kingdom.

How We Decide

Hardcover edition
Author	Jonah Lehrer
Subject	Decision making, psychology
Genre	Non-fiction
Publisher	Houghton Mifflin
Publication date	February 9, 2009
Pages	302 pp.
ISBN	978-0-618-62011-1

On March 1, 2013, following revelations that Lehrer had been caught in numerous falsifications in his books, Houghton Mifflin Harcourt announced the book was taken "off sale" after an internal review.^[1]

Summary

Sections/chapters of the book are titled as follows:

• Introduction
• The Quarterback in the Pocket
• The Predictions of Dopamine
• Fooled by a Feeling
• The Uses of Reason
• Choking on Thought
• The Moral Mind
• The Brain Is an Argument
• The Poker Hand
• Coda

See also

Similarly themed books include:

• Proust Was a Neuroscientist
• Imagine: How Creativity Works
• Made to Stick
• Microtrends
• Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
• Thinking, Fast and Slow
• Thinking Strategically