Howdy (streaming service)

Howdy is an American subscription video on-demand over-the-top streaming service available in the United States. The service was launched in 2025, and is owned and operated by Roku, Inc.^[1][2]

Howdy

Developer	Roku, Inc.
Key people	Anthony Wood (chairman & CEO, Roku, Inc.) Charlie Collier (President, Roku Media)
Type	OTT platform
Launch date	August 5, 2025; 3 months ago (2025-08-05)
Platforms	List of platforms TV: Roku, Amazon Fire TV, Android TV, Apple TV, Chromecast with Google TV, Samsung Tizen Mobile: iOS, Android Browser: PCs, mobile phones, tablets
Status	Active
Pricing model	subscription
Availability	United States
Website	howdy.tv

History

Howdy launched on August 5, 2025, and is Roku’s first subscription streaming service. Roku already owns The Roku Channel which is a free streaming service. Howdy is ad-free and will cost subscribers $2.99 per month. It currently features around 10,000 hours worth of content. The service costs less than what Roku characterizes as "premium" streaming services, and the company does not intend to compete with them.^[3] It include content from Lionsgate, FilmRise and Warner Bros. Discovery.^[4][5]