Howdy (streaming service)

Howdy is an American subscription video on-demand over-the-top streaming service available in the United States. The service was launched in 2025, and is owned and operated by Roku, Inc.^[1][2]

Howdy

Developer	Roku, Inc.
Key people	Anthony Wood (chairman & CEO, Roku, Inc.) Charlie Collier (President, Roku Media)
Type	OTT platform
Launch date	August 5, 2025; 2 days ago (2025-08-05)
Platform(s)	List of platforms TV: Roku, Amazon Fire TV, Android TV, Apple TV, Chromecast with Google TV, Samsung Tizen Mobile: iOS, Android Browser: PCs, mobile phones, tablets
Status	Active
Pricing model	subscription
Availability	United States
Website	therokuchannel.roku.com/browse/howdy

History

Howdy launched on August 5, 2025, and is Roku’s first subscription streaming service. Roku already owns The Roku Channel which is a free streaming service. Howdy is ad-free and will cost subscribers $2.99 per month. It currently features around 10,000 hours worth of content. While Howdy TV won’t compete against other existing streaming services, it does include content from Lionsgate, FilmRise and Warner Bros. Discovery.^[3][4]