Hugh Salmon

Hugh Salmon is a British advertising executive and the playwright who wrote the play Into Battle.^[1]

Portrait of Hugh Salmon

Early career

As the creator of SFX Cassette Magazine, the music magazine on audio cassette launched in 1982, Salmon pursued a career in advertising, media and marketing. He is the son of Gerald Mordaunt Broome Salmon and the brother of England rugby player, Jamie Salmon. He later became managing director of CM:Lintas in London, and was in a five-year legal dispute to clear his name following accusations by the agency, which were eventually dropped by Lintas.^[2] The case was closed when Salmon was awarded significant damages and Lintas made a formal apology.^[3][4]

Into Battle

His stage play Into Battle received its premiere at the Greenwich Theatre in London in October 2021.^[5][6][7]

The play tells the story of a bitter feud between the privileged Old Etonians at Balliol College, Oxford and a more socially aware group of non-Etonians during the run-up to the First World War.^[5] Among its cast of characters are Lady Ettie Grenfell, Baroness Desborough, war poets, Julian Grenfell and Patrick Shaw-Stewart, and England rugby captain, Ronald Poulton.

Books

• 2012 — Do as You Would Be Done By
• 2016 — Thoughts on Life and Advertising
• 2017 — Ideas for Britain
• 2025 — The Faintest of Tickles - a new anthology of cricket writing with a Foreword by Daniel Norcross