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Husmodern
Women's magazine in Sweden (1917–1988) From Wikipedia, the free encyclopedia
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Husmodern (Swedish: The Housewife) was a women's magazine which was published in Stockholm, Sweden, between 1917 and 1988.
History and profile
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Perspective
Husmodern was started in Stockholm in 1917 and was published by a company with the same name.[1] The founding organization was Martta.[2] The subtitle of the magazine was de svenska husmödrarnas tidning (Swedish: the Swedish housewives' newspaper).[1] Its founders were Thora Holm and the journalist Elsa Nyblom.[3] The latter was also the first editor of Husmodern.[1] The magazine was acquired by the Åhlén & Åkerlund company in 1920.[1] Following this its subtitle was redesigned as tidskrift för hemmet och kvinnan (Swedish: magazine for the home and the woman).[4] A pattern department was also formed belonging to the magazine after its acquisition by Åhlén & Åkerlund[5] which became part of Bonnier Group in 1929.[3][6] The magazine delivered a supplement entitled Stil-mönster (Swedish: Style-Patterns) which contained samples of the Swedish patterns between 1941 and 1982.[5]
Husmodern came out weekly throughout its run.[1] The magazine was among the popular periodicals in the country[7] and reached its highest circulation in 1970 selling 290,000 copies.[8] Its title was Nya Husmodern (Swedish: Modern Housewife) from 1982 to its closure in 1988.[1]
Husmodern had a Finnish edition entitled Emäntälehti.[2] Some issues of Husmodern were archived by Carolina Rediviva library in Uppsala, Sweden.[9]
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Audience, content and editors
In the initial years Husmodern targeted rural women.[4] The target audience of the magazine was middle-class housewives living in cities from 1938.[9]
The coverage of Husmodern was expanded from 1920, and it contained many appealing advertisements.[4] It frequently featured life of Carl Emil Pettersson, a Swedish adevnturer, in the 1930s.[10] In the period between 1930 and 1950 the first ten of its total 60–80 pages included the advertisements of household appliances, make up products, food, language courses and bikes.[8] One of the frequent topics was dressmaking patterns during the World War II period.[3] In addition, Husmodern was one of the Swedish publications which featured news materials provided by the Swedish Intelligence Agency during the same era.[11] The magazine also included the following sections: recipes, home decoration, news, and short stories.[3]
One of the editors-in-chief of Husmodern was Fanny Hult.[2] Another editor-in-chief was Amelia Adamo who had worked as a reporter for the magazine.[6]
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References
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