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Ibis Budget
French brand of economy hotels From Wikipedia, the free encyclopedia
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Ibis Budget (stylised ibis budget) is a French budget hotel brand owned by Accor.[2] Created in 1992 in France under the name Etap Hôtel, the brand was renamed Ibis Budget in 2011. As of 2018, Ibis Budget managed 614 hotels in 20 countries.[1]
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1992: Etap Hôtel
After the successful launch of the budget hotel chain Formule 1 in 1985, the group Accor launched a new economy brand, Etap Hôtel, in 1992.[3] By 2004, 229 Etap Hôtel locations opened in France, and 81 elsewhere in Europe.[4] To fine-tune its economy segment, the Accor group privileged the development of Etap Hôtel over its other budget brand Formule 1.[5]
In 2008, the chain had been awarded Best Interior Design by the European Hotel Design Awards.[6]
2011: Ibis Budget
In September 2011, Accor rebranded Etap Hôtel into Ibis Budget and All Seasons into ibis Styles, turning ibis into the group's economy megabrand.[7] The "Sweet Bed" was rolled out throughout the ibis brands, the first bed entirely designed by a hotel group.[8] The mattresses, pillows and digital access were upgraded.[9] The lobby was turned into a living space.[10] Following this restructure, the ibis megabrand became the leading hotel operator in Europe in 2013 with 1,277 hotels.[11] The first Ibis Budget opened in Tangier, Morocco, in November 2011.[12]
In 2013, Ibis Budget became Spain's first super-economy hotel chain with 15 hotels in the country.[13] The following year, still in Spain, Ibis Budget tested the installation of solar thermal collectors capable of yielding power on rainy days and during the night.[14]
In April 2017, Ibis Budget introduced the new Nest rooms which include a pull-down bed.[15] In January 2019, ibis Budget launched a discount offer for rainy days.[16] In October 2019, Ibis Budget launched in Singapore.[17]
The last remaining hotel with the old Etap name was located in Belfast; however, this officially rebranded as Ibis Budget on 1st December 2024.[18] The property in which the business operates, under Essendi (formally known as AccorInvest[19]), was sold to Andras House in March 2024.[20]
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Description
Ibis budget is part of the ibis family, which also includes the brands ibis and ibis Styles.[7] It is an economy hotel brand specialized in essential comfort at a budget price and owned by Accor.[21] Ibis budget manages 614 hotels in 20 countries (2018).[1]
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