Image2Text

Image2Text technology was created by Cortica, an Israel-based startup whose technology simulates the performance of the human cortex so that computers recognize images with a high degree of accuracy.^[1] Image2Text is the result of 10 years in research and development and is protected by more than 50 patents.^[2]

Product Differentiation

Cortica's engine processes and recognizes images based on patterns, as the brain does, providing accuracy purporting to be comparable with that of the human brain.^[1]

Previous image search solutions have relied on databases of images compiled through fingerprinting, modeling and crowdsourcing.^[3] Cortica differentiates itself from these other products; patterns are clustered into digital concepts, which are stored and mapped to keywords and contextual taxonomies that enable it to interpret the content appearing in the digital media.^[4]

Uses

Cortica's Image2Text technology associates images with concepts and enables a host of business opportunities.^[5] The technology has implications for augmented reality,^[6] a visual technology that experts say will improve when it incorporates computer vision and dynamic mapping of the real world environment.^[7] In addition, computer vision technologies, like those guided by Image2Text, have been integrated into self-driving cars to help identify road hazards.^[8]