In Demand Radio

In Demand Radio is a commercial radio station based in Wallasey, Merseyside. The station broadcasts a Rhythmic Contemporary format to Liverpool, North West England and North Wales. It is owned and operated by In Demand Global Ltd.

In Demand Radio

Liverpool United Kingdom
Broadcast area	Merseyside North West England North Wales
Frequency	DAB: 10D North East Wales & West Cheshire
Programming
Format	Rhythmic Contemporary
Ownership
Owner	In Demand Global Ltd
History
First air date	November 9, 2020 (2020-11-09)
Technical information
Licensing authority	Ofcom
Links
Webcast	In Demand Radio Player
Website	In Demand Radio

In Demand Radio is based in studios at 40 Mill Lane, Wallasey

History

The station launched on 9 November 2020, operated by the team behind a local music festival, Reminisce Festival.^[1] Presenters at launch included former Radio City personalities Lee Butler and Gemma Cutting, as well as ex-Juice FM and Capital Liverpool presenter Baz Todd. The station also featured syndicated programming from notable dance music DJs such as Tiësto, Dave Pearce, Judge Jules and Roger Sanchez. ^[2]

In March 2021, former Radio City and Greatest Hits Radio presenter Rick Houghton joined the station to present a weekend show and assist with the development of new programming ideas. ^[3]

Programming

In Demand Radio broadcasts from studios at 40 Mill Lane, Wallasey. Other than some syndicated programming, its entire output is locally produced. In Demand Radio’s breakfast show is presented by Lee Butler, Claire Simmo and Gemma Cutting.^[4] The station features a number of competitions and traditionally gives away a car to a nominated local carer or charity worker during Christmas.^[5]

Notable presenters on the station include Ian Redman of dance music group Ultrabeat.

In Demand Decades

In November 2024, the station launched a second stream of programming, In Demand Decades, carrying a classic hits format.^[6] This station broadcasts on the same DAB+ multiplex as the main In Demand Radio.

Transmission

In Demand Radio and In Demand Decades both broadcast on the MuxCo Wrexham, Chester and Liverpool digital radio multiplex, covering over 800,000 households in the regions of North West England and North Wales. ^[7] The station's signal reaches as far north as Blackpool and as far south as Stoke-on-Trent, with much of Manchester also within coverage.

Reminisce Festival

In Demand Radio is the official media partner of local music festival Reminisce Festival. The festival has been held every year since 2014 in Sherdley Park, St Helens. The station broadcasts live music from the festival's stages live on air. ^[8]