Inscape Data Services

This article is about a data service for smart TVs. For the defunct American video game publisher, see Inscape (company). For the digital graphics editor, see Inkscape.

Inscape is an American provider of automatic content recognition (ACR) services to Smart TV OEMs.^[1]

Inscape Data Services

Company type	Privately held company
Industry	Automatic content recognition
Headquarters	San Francisco, California , United States
Key people	Zeev Neumeier Michael Collette Brian Reed
Parent	Vizio
Website	inscape.tv

The company was founded in 2009 as TV Interactive Systems, later renamed Cognitive Media Networks Inc. On August 10, 2015, Vizio acquired Cognitive Media Networks and renamed it Inscape. In July 2016 Vizio announced Inscape will spin off and operate as a separate, privately owned company.^[2]

History

Inscape was founded in 2009 by Zeev Neumeier as TV Interactive Systems.^[3] In 2012, the company raised $2.5 million in funding from Rogers Venture Partners, rebranded as Cognitive Networks, and hired Michael Collette as its CEO.^[4] On August 28, 2013, LG announced its LivePlus interactive service powered by Cognitive Network ACR.^[5] LG subsequently partnered with Showtime Network to launch in-program interactivity using Cognitive Network ACR.^[6]

On August 10, 2015, Vizio acquired Cognitive Networks and renamed it Inscape^[7] In July 2016 Vizio announced Inscape will spin off and operate as a separate, privately owned company with past Vizio CEO William Wang as new CEO.^[8]

On November 9, 2015, privacy advocate Julia Angwin exposed the Inscape technology in an investigative piece for Pro Publica to track consumer viewing habits within Vizio televisions and sharing it with advertisers.^[9]

Technology journals like Ars Technica investigated the matter and found that not only was Vizio observing its customers viewing behavior, it was quite easy for its software to be hacked and observed by third parties.^[10] Shortly after these reports, both Vizio and its subsidiary Inscape Data Services were named in numerous class action lawsuits for violation of the Video Privacy Protection Act.^[11]

Audience panel

In 2020, Inscape created an audience panel called the National Representative Panel (NRP).^[12] Using ACR, the NRP is built from 15 million smart TVs in the US and claims the data to be representative of TV viewing for all US households, demographics, and geographies across 210 local markets. This data was created in partnership with Dativa, a company providing custom TV measurement strategy and solutions to brands, agencies and media companies.^[13]