Instart
Defunct American computer technology corporation From Wikipedia, the free encyclopedia
Instart was an American multinational computer technology corporation, headquartered in Palo Alto, California.[2] The company specialized primarily in improving online content delivery speeds.[3][4] The company also offered software designed to increase online advertising by accelerating the rate at which ads loaded and preventing blockers or filters from blocking ads.[5][6][7]
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The company had offices in New York, London, Bangalore and Sydney.[8] As of September 2017[update], the company claimed that it processed 60 billion transactions per day.[9]
On February 27, 2020, Akamai announced that it had acquired Instart's customers and select intellectual property.[10][11][12]
History
Summarize
Perspective
In 2010, the company was founded in an attempt to improve the speed of downloading and updating video games.[13]
In the fall of 2014, the company started a US$100 million contract buyout program for Akamai customers.[14]
In February 2016, Instart acquired Kwicr, a mobile app accelerator.[15]
In June 2018, the company shortened its name to Instart from Instart Logic. Instart was a shortened form of "Instant Start".
Notable clients included Neiman Marcus,[16] Cafe Media, Edmunds, Bonnier, Ziff Davis, CBS, Tronc, TUI Group, Telstra and Kate Spade.[17][18]
Financing
Instart had received $140 million in 6 rounds of funding from 10 investors:
- Series A: In February 2012 Instart Logic received $9 million as first round of funding
- Series B: In April 2013 Instart Logic received $17 million
- Series C: In May 2014 Instart Logic received $26 million
- Series C2: In May 2015, Instart Logic closed a $13 million[19] expansion funding led by new investors Four Rivers Group and Hermes Growth Partners, in addition to existing investors including Andreessen Horowitz, Kleiner Perkins Caufield & Byers and Tenaya Capital
- Series D: In January 2016 Instart Logic received $45 million[20][21] funding from Geodesic Capital, Telstra Ventures,[22][23] Stanford-StartX Fund, Harris Barton Asset Management and participation from existing investors
- Series E: In November 2017 Instart Logic closed $30 million of equity funding led by ST Telemedia with all other prior investors participating[2]
Products
Instart products included:
- Instart Digital Experience Cloud
- Cloud and Web Application Performance Optimization
- Mobile Application Performance Optimization
- Image Optimization
- Tag Analytics and Control
- Advertising Acceleration and Viewability Optimization
- Digital Advertising and Marketing Recovery
- Web Application Firewall
- DDOS Attack Protection
- Bot Management and Security
- Instart Content Delivery Network
- Nanovisor
Reception
The company was named to the visionary category of the Web Application Firewall magic quadrant by Gartner Group in September 2017.[9]
Instart was ranked by Business Insider as No. 1 among the 17 best startups to work for in America.[24]
References
External links
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