Invicta (company)

Invicta is an Italian outdoor accessories company and trademark founded in 1906 in England.^[1] The company is mostly known for its multi-colored backpacks.^[1][2][3] Products commercialised also include clothing (t-shirts, polo shirts, hoodies, jackets), and footwear (sneakers).^[4]

Invicta

Company type	Private
Industry	Textile
Founded	1906; 119 years ago (1906)
Headquarters	Turin, Italy
Products	Backpacks, clothing, footwear
Website	invicta.it

Overview

An Invicta bag

It was bought by a Turin enterprise in 1921, and acquired by Diadora in 1998. Diadora sold off the company in 2006 to Seven Spa.^[5][6][7] In 2001 it was reported that Invicta and Seven Spa backpacks were the best-selling backpacks in Italy.^[8] In 1994 it was reported that 85% of Milanese students used Invicta backpacks.^[3]