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Issei (YouTuber)
Japanese TikToker and YouTuber (born 1999) From Wikipedia, the free encyclopedia
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Issei Toita (Japanese: 問田一誠, Hepburn: Toita Issei; born August 6, 1999), professionally known as ISSEI (いっせい) is a Japanese YouTuber and TikToker. As of September 2025, He had amassed 12.5 million followers on TikTok and 67.5 million subscribers on YouTube, making him the most subscribed Japanese YouTube channel.[a] He listed in Forbes Japan's 30 Under 30 in 2025.
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Biography
ISSEI, born as Issei Toita, was born in August 6, 1999 in Tokyo.[† 1][1][2] In elementary school he was an active member of a cheering squad . From middle school to high school he played baseball, but quit when he developed a serious spinal disease.[3]
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Toita started his YouTube channel in 2014.[4] He has said he originally began using social media to try and launch his career as an actor.[1] In 2019, he started his TikTok account. Toita has said his "non-verbal" videos allowed him to gain traction internationally despite originally intending his videos to be watched in Japan.[1] He started uploading short form videos in his YouTube channel in 2021.[2] He reached 10 million followers on TikTok in 2022.[3] According to RealSound, seven out of the ten most viewed short YouTube videos in Japan from January to June 2022 were from Issei.[5]
He became the most subscribed channel in Japan by 2024.[a] He surpassed Jun'ya as the most subscribed Japanese YouTuber channel. He became the first Japanese YouTuber to reach 50 million subscribers on January 8, 2025.[7]
He was featured in Forbes Japan's "30 Under 30" under the Entertainment & Sports category in the October 2025 issue of the magazine.[2] In August 2025, he launched his second YouTube channel, "AGBOGBLOSHIE STARS", after he visited Agbogbloshie, a suburb in Accra, Ghana. In September 2025, he teamed up with street artist Shingo Nagasaka to carry out activities aimed at "eradicating poverty in Ghana", stating that half of the channel's profit would go into "employment, education, and environmental improvement" in the region.[8][9]
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See also
- List of most-subscribed YouTube channels
- Hoshimachi Suisei - Another YouTuber who was listed in Forbes Japan 30 Under 30 in 2025
Notes
References
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