J. McAdoo Keaton

James McAdoo Keaton (June 11, 1899 – July 10, 1968) was an American football, basketball, and track coach. He was the fourth head football coach at Howard Payne University in Brownwood, Texas, serving for eight seasons, from 1935 to 1942, and compiling a record of 53–19–8.^[1] Keaton also served as the head basketball coach at Howard Payne from 1935 to 1943, tallying a mark of 95–64.

J. McAdoo Keaton

Keaton pictured in The Lasso 1936, Howard Payne yearbook
Biographical details
Born	(1899-06-11)June 11, 1899 Tennessee, U.S.
Died	July 10, 1968(1968-07-10) (aged 69) Dallas, Texas, U.S.
Playing career
Football
1920–1921	Howard Payne
Position(s)	Tackle
Coaching career (HC unless noted)
Football
1928–1934	Howard Payne (line)
1935–1942	Howard Payne
1945–?	SMU (line)
Basketball
1935–1943	Howard Payne
Track
?–1964	SMU
Head coaching record
Overall	53–19–8 (football) 95–64 (basketball)
Accomplishments and honors
Championships
Football 6 Texas Conference (1936–1938, 1940–1942)

Keaton was born in Tennessee and moved with his family at the age of five to Texas. He attended high school in Temple, Texas and played college football at Howard Payne. In 1945 Keaton joined the football coaching staff as line coach at Southern Methodist University (SMU). He later became track coach at SMU. Keaton died following a cerebral hemorrhage on July 10, 1968, at Baylor Hospital in Dallas, Texas.^[2]

Head coaching record

Football

Year	Team	Overall	Conference	Standing	Bowl/playoffs
Howard Payne Yellow Jackets (Texas Conference) (1935–1942)
1935	Howard Payne	5–2–3	3–1–3	3rd
1936	Howard Payne	7–2–1	5–0–1	1st
1937	Howard Payne	8–1–1	7–0	1st
1938	Howard Payne	7–3–1	6–0–1	T–1st
1939	Howard Payne	5–4–1	4–2–1	4th
1940	Howard Payne	6–4	5–1	T–1st
1941	Howard Payne	8–1–1	6–0	1st
1942	Howard Payne	7–2	4–0	1st
Howard Payne:		53–19–8	40–4–6
Total:		53–19–8
National championship         Conference title         Conference division title or championship game berth