JAG (clothing)

JAG is an Australian women's and men's clothing brand sold throughout Australia, including freestanding, concession stores, and online. JAG was founded in 1972 on Chapel Street in Melbourne by Adele Palmer.^[4][5]

JAG

Industry	Retail
Founded	1972
Founder	Adele Palmer
Headquarters	Mascot, Sydney, Australia
Number of locations	39[1]
Area served	Australia
Key people	Peter Halkett (Executive Chairman)
Products	Apparel, Footwear, Accessories
Owner	John Marshall and Andrew Michael[2]
Number of employees	500+[3]
Parent	APG & Co
Website	www.jag.com.au

Expansion

Following the jeans boom of the '70s, JAG was the first Australia Jeans brand to launch in the US market in 1978.^[6][7] JAG developed a star-studded following including Mick Jaggar, Jackie Onassis, Steve McQueen and Frank Sinatra.^[8]

In 2001 the Colorado Group purchased JAG and relaunched the brand with the Elizabeth Jagger campaign in 2002.^[9] In 2013, APG & Co which consists of Sportscraft, SABA and Willow, purchased JAG.^[10][11][12]