Jane Maas

Jane Maas (March 14, 1932 – November 16, 2018) was an American advertising executive and author.

Jane Maas
Born	(1932-03-14)March 14, 1932 Jersey City, New Jersey[1]
Died	November 16, 2018(2018-11-16) (aged 86)
Nationality	American
Occupation(s)	Advertising executive and author
Years active	1964–2012

Career

Maas started her career as a junior copy editor at Ogilvy & Mathers in 1964 and rose to creative director and eventually became the second female VP of the agency.^[2] In 1976, Maas joined agency Wells Rich Greene as senior VP and creative director.^[3]

At WRG, Maas has been credited^[2] with shepherding the I Love New York tourism campaign for the New York Department of Commerce.^[1] Considered a trailblazer in the world of advertising,^[2] Maas commenced her career during an era in which few women worked in creative or executive positions and is frequently referenced as one of the founding mothers of advertising.^[4]

Books

• Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less (July 15, 1984), Macmillan, ISBN 9780312077310
• Adventures of an Advertising Woman (March 12, 1987), Random House, ISBN 9780449212547
• How to Advertise (2005), Macmillan, ISBN 9780312340216, with Kenneth Roman and Martin Nisenholtz
• Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond (February 28, 2012), Macmillan, ISBN 9781429941143
• The Christmas Angel: A Novel (November 19, 2013), Macmillan, ISBN 9781250037589