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Jay Versace

American record producer and former internet personality From Wikipedia, the free encyclopedia

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Jahlil Gunter[3] (born January 24, 1998),[4] known professionally as Jay Versace, is an American record producer and former Internet personality.[5][6] He began posting comedy videos onto Vine as a teenager, and amassed over three million followers on the platform[7][8][9] before shifting focus onto a career in music production in 2018.[1][10] He has since been credited on the Billboard 200-number one albums SOS (2022) by SZA[2] and Call Me If You Get Lost (2021) by Tyler, the Creator—both of which also won Grammy Awards.[11] His other work includes songs for Doja Cat, Lil Yachty, Boldy James, and Westside Gunn.[3]

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Early life

Versace is from Pleasantville, New Jersey.[12][13] His moniker was inspired by a Vine video in which American rapper Riff Raff feeds his dog "Versace water from the fountain of life".[9]

Career

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2014–2017: Social media career

In 2014, Versace began making comedic videos onto the video-sharing platform Vine, usually involving reenactments of certain scenarios involving his family members, friends, and entertainers.[9] His work was also noted to involve the amplification of the spirituality, creativity, and mental health of black people.[1][14] He relocated to Los Angeles in 2016 at the age of 18.[7] He was nominated for Viner of the Year at the 8th Shorty Awards.[15] Versace had amassed over three million followers and two billion total views on Vine before the platform was discontinued in January 2017.[7][5] Thereafter, he turned to other social media platforms, amassing 2 million followers on Instagram and 500,000 subscribers on YouTube.[8] He also starred alongside American actors Danielle Campbell and Nathan Kress in his own Fullscreen web series, Jay Versace is Stuck in the 90s,[16] which was nominated for Best Web Series at the 10th Shorty Awards.[17] Versace signed a representation contract with United Talent Agency in January 2018,[18] and then was slated to feature alongside American internet personality Miles McKenna in an eight-part web series by Portal A Interactive titled My Wizard & Me, yet this did not come to fruition.[19]

2018–present: Music career

Versace started experimenting with music production for the first time in May 2018, with help from his musician friends Knxwledge and Pink Siifu.[1][10] He began posting atmospheric, lo-fi music instrumentals to his SoundCloud account.[12] Versace approached American rapper Westside Gunn and asked to work together, before the latter discovered his account and ended up using one of Versace's first-ever songs on his own album, Pray for Paris (2020), titling the track "Versace".[20] He then produced all tracks on the mixtape, The Versace Tape (2020) by American rapper Boldy James, which became Boldy's first-ever release on Griselda Records in August 2020.[21] In March 2021, Versace contributed a remix version of the song "Lay_Up.m4a" by Denzel Curry and Kenny Beats to the duo's remix album, Unlocked 1.5 (2021).[22] He also produced the song "Safari" off of American rapper Tyler, the Creator's sixth studio album Call Me If You Get Lost (2021),[11] which won the award for Best Rap Album at the 65th Annual Grammy Awards.[10] Released in August 2022, the track "On God" by American rappers Meechy Darko, Freddie Gibbs and A-Trak, which was co-produced by Versace and Dot da Genius.[23] Versace then produced the songs "SOS" and "Smoking on My Ex Pack" from American singer SZA's second studio album, SOS (2022), which earned him critical acclaim and commercial success.[2] SZA credits her first attempts at rap music to Versace, who encouraged her to "talk her shit".[2]

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Personal life

Versace came out as queer[1] via a Snapchat post in 2016, claiming that "I love people in general idgaf what gender you are".[24][25][8] His mother, Nikesha Dolly Gunter, died of illness in May 2022.[26]

Production discography

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Awards and nominations

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References

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