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Investigation Discovery (Indian TV channel)
Television channel From Wikipedia, the free encyclopedia
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Investigation Discovery (abbreviated as ID) is an Indian multinational pay television network dedicated to true-crime documentaries owned by Warner Bros. Discovery broadcasting in English and Hindi. The channel was launched on 1 June 2014 then again relaunched in January 2020. The channel airs programming from its American counterpart and Scripps.[1][2]
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The channel was rebranded as Discovery Jeet in 2018, and later was rebranded as Jeet Prime.[3] Due to poor ratings, the channel switched back as Investigation Discovery in 2020.
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History
Investigation Discovery was launched in 2014 by Discovery Communications India as a Hindi-language entertainment channel.[4] Later, on 1 February 2018, the channel rebranded as Discovery Jeet with English, Tamil, Telugu audio feeds.[3]
The company also shifted their headquarters from Delhi to Mumbai which is more suited for building a national general entertainment channel.[5] It aims to create 1000 hours of original content a year.[6] The shows will also be available digitally via Netflix.[3] The channel had a reach of 140 million on the day of launch.[7]
Discovery announced plans to revamp the channel with dubbed content from Scripps after low ratings.[2]
However, things did not work out as planned and on 13 January 2020, the channel was rebranded again to Investigation Discovery.
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