Jerry Wind

Yoram "Jerry" Wind is the Lauder Professor and professor of marketing at The Wharton School of the University of Pennsylvania. He set up and was the first director of the Wharton SEI Center for Advanced Studies in Management.^[1]

Jerry Wind
Professor Jerry Wind
Other names	Yoram Wind
Occupations	Professor, author, consultant
Academic background
Education	B Soc Sci, The Hebrew University, Jerusalem, 1961 MA, Stanford University, 1963 PhD, Stanford University, 1967
Academic work
Discipline	Marketing
Institutions	Wharton Graduate School, University of Pennsylvania
Notable works	Editor-in-chief of the Journal of Marketing; research on organizational buying

Education

Wind received his PhD from Stanford University in 1967 and his MA (in 1963) and BA in Social Science (1961) degrees from The Hebrew University in Jerusalem. He has an M.A. from the University of Pennsylvania.^[2]

Career

Wind is the Lauder Professor and professor of marketing at the Wharton School of the University of Pennsylvania. He has been editor-in-chief of the Journal of Marketing. He was involved in setting up the Wharton Executive MBA Program in 1974, and was the first director of the Lauder Institute in the 1980s and of Wharton International Forum in 1987. He directs the Wharton SEI Center for Advanced Studies in Management.

Wind was one of the founders of the Interdisciplinary Center Herzliya, Israel (IDC), and chairman of its academic council.^[3]

Awards

• Charles Coolidge Parlin Award (1985)^[4]
• American Marketing Association/Irwin Distinguished Educator Award (1993)^[5]
• Paul D. Converse Award (1996)^[6]
• Buck Weaver Award (2007)^[7]
• Honorary Fellow of the Decade (2004), the Interdisciplinary Center Herzliya (Israel)^[8]

Books

• 1966 Industrial Buying Behavior: Source Loyalty in the Purchase of Industrial Components
• 1967 Industrial Buying and Creative Marketing with Patrick J. Robinson
• 1968 Advertising Measurement and Decision Making with Homer Dalby and Irwin Gross
• 1972 Market Segmentation (International Series in Management) with Ronald E. Frank and William F. Massy
• 1972 Organizational Buying Behavior (Foundations of Marketing) with Frederick E. Webster
• 1973 Multi-Attribute Decisions in Marketing: A Measurement Approach with Paul E. Green and Douglas Caroll
• 1979 Marketing and Product Planning (in Spanish)
• 1982 Product Policy: Concepts, Methods and Strategies (Addison-Wesley Marketing Series)
• 1992 The Silverlake Project: Transformation at IBM with Roy A. Bauer, Emilio Collar, Victor Tang and Patrick R. Houston
• 1997 Driving Change: How the Best Companies are Preparing for the 21st Century with Jeremy Main
• 1999 Leveraging Japan: Marketing to the New Asia with George Fields, Hotaka Katahira and Robert E. Gunther
• 2002 Convergence Marketing: Strategies for Reaching the New Hybrid Consumer with Vijay Mahajan and Robert Gunther
• 2004 Adventures in Conjoint Analysis: A Practitioner's Guide to Trade-Off Modeling and Applications with Abba Krieger and Paul E. Green
• 2004 The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business with Colin Crook and Robert E. Gunther
• 2007 Competing in a Flat World: Building Enterprises for a Borderless World with Victor K. Fung and William K. Fung
• 2009 The Network Challenge: Strategy, Profit, and Risk in an Interlinked World with Paul R. Kleindorfer & Robert E. Gunther
• 2015 Beyond Advertising: Creating Value Through All Customer Touchpoints with Catharine Findiesen Hays
• 2016 The Network Imperative: How to Survive and Grow in the Age of Digital Business Models with Barry Libert and Megan Beck
• 2019 Can Art Aid in Resolving Conflicts?: 100 Perspectives with Noam Lemelshtrich Latar and Ornat Lev-er
• 2020 Transformation in Times of Crisis: Eight Principles for Creating Opportunities and Value in the Post-Pandemic World with Nitin Rakesh
• 2025 Creativity in the Age of AI: Toolkits for the Modern Mind with Mukul Pandya and Deb Yao