Joo Hee-sun

Joo Hee-sun is a South Korean music video director, and CEO of Iceland. Joo directed numerous music videos of Korean K-pop artists such as Kara and Sistar.^[1][2]

Joo Hee-sun
Nationality	South Korean
Occupation	Music video director
Korean name
Hangul	주희선
Revised Romanization	Ju Huiseon
McCune–Reischauer	Chu Hŭisŏn

Career

Year	Notes
2001	Graduated SBS Academy Digital video directing course
2002–2005	Assistant Director of Hookfilm
2006–2007	Assistant Director of freelancer
2008 – May, 2009	Director of 13creative unit
Jun, 2009 – Feb, 2011	CEO, Director of ICELAND
Feb, 2011 – Oct, 2011	Director of December32
Oct, 2011 – present	CEO, Director of ICELAND

Award

• 2009 M.net Asia Award (aka. Mnet Asian Music Awards), Nominated for Best Music video director

Filmography

Music Video

Year	Artist	title
2007	Lee Jung-hyun	Summer Dance
	Jin Sung	Eraser
	Banana girl	Chocolate
	Son Dam-bi spot	Cry Eye
	TSZX	Dance in the Rain
	Super Junior-T	RoKuKeo
	MC the Max	Returns
		If the Love Ends
		Cry
	Wonder Girls	Tell Me
2008	Son Dam-bi	Bad Boy
		Invisible Man
		Crazy
	Liu Xin	True Color
	Lee Hyun-ji	Kiss Me Kiss Me
2009	Kara	Honey
	After School	Ah~
		Diva
	Son Dam-bi	Saturday Night
	AJ	Dancing Shoes
	U-Kiss	ManManHaNi
	MBLAQ	Yeah~
	One Two	Starry Night
	Brave Brothers spot	Brave Sound
	Brave Brothers	Invisible
	Taegoon	Superstar
		Betaryed
	Eun Ji-won	Siren
	Shin Jae	My Heart Hurts
2010	After School	Bang!
		Let's Do It
	Moon Ji-eun	Hibiye Hibiyo
	An Jin-kyoung	Bad Love
	An Jin-kyoung	Love is Pathetic
	DJ DOC spot	Taste for the Arts
	DJ DOC	I’m a Guy Like This
	Teen Top	Clap
	SISTAR	Push Push
		Shady Girl
	UKISS	Round and Round
		Shut Up
	Orange Caramel	A-ing
	Teen Top	Supa Luv
	Heo Young-saeng	Let it go
	TVXQ	Before U Go (Co-Directing)
2011	Teen Top	Crazy
	B1A4	Beautiful Target
	Rainbow	To Me
	KARA	Jet Coaster Love
		I Want To Send “Thank You” Now
		Go Go Summer
		Step
		Winter Magic
	Jang Woo-hyuk	Weekend Night
	MBLAQ	Monarisa
	UKISS	0330
	B1A4	OK
	Rainbow	Mach
	SISTAR	Ma Boy
		So Cool
2012	SISTAR	Alone
	KARA	Girls Power
		Speed Up
	Rainbow	Gonna Gonna Go
2013	Stellar	Study
	SISTAR	Give It to Me
2014		Touch My Body
2016	Brave Girls	Deepened
	UP10TION	Tonight
	Apink	Only One
2017	Hello Venus	Mysterious

Broadcasting

• CJ Olive channel, She’s Olive Han Chae-young France 50min, 2 Episodes
• CJ Olive channel, Choi Kang-hee Kang Hee’s 6 Kinds of Addictions 50min 6 Episodes

Miscellaneous

• 2009 Choi Kang-hee's Collection of Essay Trifling Happiness of Trivial Kid Iceland DVD
• 2012 KARA Japan Concert Tour