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Jump Associates
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Jump Associates is strategy and innovation consulting firm based in San Mateo, CA. The company was founded in 1998 by CEO Dev Patnaik,[1] Udaya Patnaik, Neal Moore, and Robert Becker. Its business was launched with a project for the office furniture company Steelcase, and its clientele has since scaled to include various Fortune 500 clients.[2]
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Approach and methods
Jump Associates takes what it has termed a “hybrid thinking” approach to business strategy, combining elements of management consulting, product design, and “the art of innovation.”[3]
Jump believes that this interdisciplinary approach to strategy and advisory allows them to take a broader and more nuanced view of the business landscape and find innovation opportunities that might otherwise be missed.[4] The firm uses a variety of methods including improv theatre-inspired brainstorming, strategic foresight sessions,[5] ethnographic interviews, and immersion experiences.[6]
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Services and offerings
Jump helps clients identify new markets, develop new sources of revenue, and become more purpose-driven.[7] Organizations may hire Jump to “think on [their] behalf,” or to teach them how to generate better ideas through executive training sessions.[6]
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External links
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