KBGO

KBGO (95.7 FM) is a radio station broadcasting a classic hits format. Licensed to Waco, Texas, United States, the station serves the Waco area. The station is currently owned by iHeartMedia, Inc. and features programming from Premiere Networks.^[2] Its studios and transmitter are co-located on Highway 6 in Waco.

KBGO

Waco, Texas
Broadcast area	Waco area
Frequency	95.7 MHz (HD Radio)
Branding	Big 95
Programming
Format	Classic hits
Subchannels	HD2: Urban contemporary "Z95.1"
Affiliations	Premiere Networks
Ownership
Owner	iHeartMedia, Inc. (iHM Licenses, LLC)
Sister stations	KBRQ, KIIZ-FM, KLFX, KWTX, KWTX-FM, WACO-FM
History
First air date	September 9, 1959
Former call signs	KNFO-FM (1978–1993) KCKR (1993–2003)
Call sign meaning	K BiG Oldies or BiG O (Reference to former calls on 1580 AM variously KBGO-KRZI)
Technical information[1]
Licensing authority	FCC
Facility ID	33724
Class	C2
ERP	24,000 watts
HAAT	154 meters (505 ft)
Transmitter coordinates	31°30′51″N 97°11′43″W
Translator(s)	95.1 K236BR (Waco, relays HD2)
Links
Public license information	Public file LMS
Webcast	Listen Live Listen Live (HD2)
Website	kbgo.iheart.com z95live.iheart.com (HD2)

History

The station went on the air as KEFC (FM) on September 6, 1959. Studios and tower were at "The Market Place" strip shopping center in the 4700 block of Bosque Blvd. Power was 3,100 watts at 220 feet on 95.5. The call letters were taken from the initials of the officers of Music Unlimited, the company which signed the station on (Vice President Charles Koehne, President B.B. English, Vice President John Fulbright and Treasurer James Cook.)

KEFC aired a "good music" format consisting of classical, semi-classical and beautiful music until 1969. The station then went through a series of formats: country for three years, then progressive rock, then contemporary, before settling on gospel in February 1975.

KEFC was back to a contemporary format by 1977, and its call letters were changed to KNFO-FM on February 15, 1978, and the station started branding as "K-95". In 1982, KNFO switched to a country format. On July 26, 1993, the station changed its call sign to KCKR, and on February 25, 2003, to the current KBGO.^[3]

The sign-on signal was basically that of a class A even though the channel was eligible for use by bigger class C signals. KEFC Waco was short-spaced with 95.5 KAZZ (later KOKE-FM) in Austin. In 1985, both 95.5 signals built new sites with powers of 100,000 watts on thousand foot towers. Both stations used directional antennas to protect the other.

By the late nineties the two signals were co-owned. The then KKMJ Austin went non directional, allowing coverage of the growing Austin suburbs. Waco dropped to a class C2, moved to a tower at their Waco studios, with 24,000 watts at 470 feet on 95.7.