KDZA (AM)

KDZA (1230 AM) is a radio station licensed to Pueblo, Colorado. KDZA simulcasts a classic hits format with sister station KQSC Colorado Springs. The studios are on West Orman Avenue in Pueblo.

KDZA

Pueblo, Colorado
Frequency	1230 kHz
Branding	101.9 and 107.3 KDZA
Programming
Format	Classic hits
Ownership
Owner	Mountain Radio Group (Colorado Radio Marketing, LLC)
History
First air date	February 1948
Former call signs	KDZA (1948–1993) KKPC (1993–2023)
Technical information[1]
Licensing authority	FCC
Facility ID	53851
Class	C
Power	1,000 watts
Translator(s)	101.9 K270CM (Pueblo)
Repeater(s)	1530 KQSC (Colorado Springs)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	kdzaradio.com

The station brands itself as "101.9 and 107.3 KDZA". Programming is also heard on FM translator K270CM at 101.9 MHz in Pueblo and both 1530 AM and 107.3 FM in Colorado Springs. The stations air classic recordings of the Wolfman Jack Oldies Show on Saturday evenings.

History

The station signed on in February 1948, and from around 1962 until the mid-1980s was Pueblo's leading AM Top 40 outlet.

In 1993, the station became KKPC and was operated by Pueblo Community College, airing Colorado Public Radio's news and talk programming.

On September 23, 2021, the format changed to adult hits, branded as "101.9 The Lake".^[2]

On May 18, 2023, a month after returning to its original call sign (which had been used on 107.9 FM and then 1350 AM after being dropped from this station in 1993), KDZA changed its format from adult hits to classic hits, branded as "101.9 KDZA".^[3]

Broadcasting in Pueblo

In 2021, Marcos A. Rodriguez, through Colorado Radio Marketing (CRM), acquired KKPC AM, a station licensed to Pueblo, Colorado. In 2023 collaborating with Dave West of Mountain Radio Group of Colorado Springs, Rodriguez initiated a repositioning of the station. The historic KDZA call letters (used from 1948 until 1993) were restored, and the station adopted a classic hits format, beginning broadcasts as '101.9 KDZA'. In May 2023, simulating on FM translator 101.9 FM. By Spring 2024, the station achieved an 8.0 share in the Nielsen Audio simulcast ratings in the Pueblo market, as reported by RadioInsight.^[4]

On November 11, 2024, KDZA expanded its presence into the Colorado Springs market through 1530 AM and 107.3 FM (KQSC), rebranding to '101.9 & 107.3 KDZA' and utilizing regional translators to extend its broadcast reach.^[5]