KFNV-FM

KFNV-FM (107.1 FM, "The River") is a radio station broadcasting a classic hits music format.^[2] Licensed to Ferriday, Louisiana, United States,^[3] the station is owned by James Allgood, through licensee Miss-Lou Media, LLC, and is operated by Miss-Lou Media and their sister-company, Mid-South Broadcasting.

KFNV-FM

Ferriday, Louisiana
Broadcast area	Natchez micropolitan area
Frequency	107.1 MHz
Branding	107.1 The River
Programming
Format	Classic hits
Ownership
Owner	James Allgood (Miss Lou Media, LLC)
Sister stations	KWTG
History
First air date	1972; 53 years ago (1972)
Call sign meaning	K Ferriday Natchez Vidalia
Technical information[1]
Licensing authority	FCC
Facility ID	67289
Class	C3
ERP	18,500 watts
HAAT	71 meters (233 ft)
Transmitter coordinates	31°36′8″N 91°32′27″W
Links
Public license information	Public file LMS
Webcast	Listen live
Website	thriver.fm

On April 15, 2017, KFNV-FM changed their format from adult contemporary (branded as "The River") to classic hits, branded as "107.1 The Bridge".

As of 2020 under its new ownership of Miss-Lou Media, the station continues to focus mainly on classic hits and rock, but re-introduced "The River" branding seen prior to the format-change.