KHIP

KHIP is a commercial radio station in Gonzales, California, broadcasting to the Santa Cruz–Monterey–Salinas area on 104.3 FM. Its studios are in Monterey while its transmitter is located east of Salinas.

KHIP

Gonzales, California
Broadcast area	Santa Cruz–Monterey–Salinas, California
Frequency	104.3 MHz
Branding	104.3 The Hippo
Programming
Format	Classic rock
Ownership
Owner	Stephens Media Group (SMG-Monterey, LLC)
Sister stations	KCDU, KKHK, KPIG-FM, KWAV
History
First air date	1990 (as KPUP-FM)
Former call signs	KPUP-FM (1990–1991) KHKN-FM (1991–1992) KKLF (1992–1995) KMBY-FM (1995–September 5, 2002) KTEE (September 5–12, 2002)
Call sign meaning	K HIPpo
Technical information[1]
Licensing authority	FCC
Facility ID	9858
Class	A
ERP	2,600 watts
HAAT	155 meters
Repeater	104.3 KHIP-FM1 (Carmel Valley)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	thehippo.com

KHIP airs a classic rock music format branded as "The Hippo". It carries Las Vegas Raiders NFL games.^[2]

History

KKLF was a Spanish language station in 1995 when it simulcast KIEZ.^[3]

104.3 was home of alternative rock KMBY which moved to 103.9 in a major switch in 2002.

On July 1, 2019, Mapleton Communications announced its intent to sell its remaining 37 stations to Stephens Media Group.^[4] Stephens began operating the station that same day. The sale was consummated on September 30, 2019.^[5]