KKSD

KKSD (104.3 FM) is a radio station broadcasting a classic hits format. Licensed to Milbank, South Dakota, United States, the station serves the Watertown area. The station is owned and operated by Connoisseur Media.

KKSD

Milbank, South Dakota United States
Broadcast area	Watertown, South Dakota
Frequency	104.3 MHz
Branding	104.3 KKSD
Programming
Format	Classic hits
Ownership
Owner	Connoisseur Media (Alpha 3E Licensee LLC)
Sister stations	KDLO-FM KIXX KSDR KSDR-FM KWAT
History
First air date	September 20, 1989 (1989-09-20) (as KMSD-FM)
Former call signs	KMSD-FM (1989–1991) KPHR (1991–1998)
Technical information[1]
Licensing authority	FCC
Facility ID	63598
Class	C1
ERP	100,000 watts
HAAT	299 meters
Transmitter coordinates	45°10′29.9″N 96°59′15.3″W
Links
Public license information	Public file LMS
Webcast	Listen live
Website	gowatertown.net

History

The station was assigned the call sign KMSD-FM on September 20, 1989. On April 15, 1991, the station changed its call sign to KPHR; on May 15, 1998, it became KKSD.^[2]

KKSD ran a classic rock format as "104.3 The Fox" for many years, and flipped to its "Hippie Radio 104.3" classic hits format on January 1, 2013.^[3] The Hippie Radio branding was dropped in June 2018.

KKSD was owned and operated by Alpha Media after it purchased the stations of Digity, LLC, in 2015.^[4] Alpha Media merged with Connoisseur Media on September 4, 2025.^[5]