KLOE

This article is about the AM radio station in Kansas. For the particle detector and experiment, see KLOE (experiment). For the television station that previously held the KLOE call sign, see KBSL-DT. For the singer, see Kloe (singer).

KLOE (730 AM) is a radio station that serves western Kansas from the town of Goodland, Kansas. The station broadcasts an oldies format. Severe weather is also covered.

KLOE

Goodland, Kansas
Broadcast area	Western Kansas
Frequency	730 kHz
Branding	730 Gold
Programming
Format	Oldies
Affiliations	SRN News Colorado Rockies Radio Network Denver Broncos Radio Network
Ownership
Owner	Melia Communications
Sister stations	KWGB-FM
History
First air date	1948 (1948) (as KWGB)
Former call signs	KWGB (1948–1958) KBLR (1958–1960)[1]
Technical information[2]
Licensing authority	FCC
Facility ID	18077
Class	D
Power	1,000 watts day 20 watts night
Transmitter coordinates	39°20′4″N 101°45′28″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	KLOE Online

The station carries an extensive schedule of high school football and basketball games as well as University of Kansas football, and basketball. Colorado Rockies baseball and Denver Broncos football are also aired.^{[3] [4]}

KLOE is owned by Melia Communications, a local company.

History

The station first signed on the air in 1948 as KWGB (King Western Goodland), operating at 730 kHz with 1,000 watts during the day and 20 watts at night, a power specification it maintains to this day. ^[5] The station was originally licensed to the Goodland Broadcasting Company, owned by James E. Blair. In 1958, as the company launched a new television station, KWGB-TV (Channel 10, now KBSL-DT), the radio call sign was briefly changed to KBLR (Kansas Blair Radio) for a period of two years. Both the radio and television stations experienced significant financial difficulties, and by 1960, they were put into bankruptcy. ^[6]

The Kansas Broadcasting System

In 1962 the radio station was acquired by Bob Schmidt of Hays, Kansas, who also owned KAYS-TV in Hays. The acquisition reunited the radio station with its television counterpart, which was simultaneously acquired by Schmidt after having briefly operated as KWHT-TV. Following the reunion, the radio station's call sign was changed to KLOE, and the television station became KLOE-TV (Channel 10). ^[7]

KLOE and KLOE-TV immediately became part of the newly formed Kansas Broadcasting System (KBS), a network of stations across western and central Kansas anchored by Wichita CBS affiliate KTVH (now KWCH-DT). KLOE and its sister stations provided local news and programming to the extreme western portion of the state. KLOE-TV and KLOE radio shared facilities in Goodland, a setup that continued even after the stations were separated. ^[8][9] In 1989, a new corporation purchased KLOE-TV and the other KBS satellites, separating the radio and television licenses. The television station call sign was changed to KBSL-TV (later KBSL-DT), while KLOE radio retained the KLOE call sign and continued to operate from the facility on West 31st Street in Goodland.

n the 2000s, KLOE operated under the ownership of Rocking M Media, primarily running a sports radio format branded as "Fox Sports 730."

In 2024, the station, along with several other Rocking M Media properties, was acquired by the Kansas Broadcast Company (led by Kyle Bauer and licensed to Melia Communications) through a bankruptcy auction. On August 5, 2024, KLOE dropped its sports format and flipped to an oldies format, branded as "730 Gold." ^{[10] [11]}

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