KLOQ-FM

Not to be confused with KLOQ (band).

KLOQ-FM (98.7 FM, "Radio Lobo 98.7") is a radio station broadcasting a Regional Mexican format. Licensed to Winton, California, United States, it serves the Merced, California, area. The station is owned by Stephens Media Group, through licensee SMG-Merced, LLC. Its studios are in Merced and its transmitter is located west of Merced.

KLOQ-FM

Winton, California
Broadcast area	Merced, California
Frequency	98.7 MHz
Branding	Radio Lobo 98.7
Programming
Format	Regional Mexican
Ownership
Owner	Stephens Media Group (SMG-Merced, LLC)
Sister stations	KABX-FM KBRE KHTN KUBB KYOS
History
First air date	1996
Technical information[1]
Licensing authority	FCC
Facility ID	65374
Class	A
ERP	6,000 watts
HAAT	91 meters
Transmitter coordinates	37°16′41″N 120°37′35″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	radiolobo987.com

History

This station signed on in 1996.^[2] The station has kept the same callsign throughout its history. It was acquired by Mapleton Communications in 2002.

Acquisition by Stephens Media

On July 1, 2019, Mapleton Communications announced its intent to sell its remaining 37 stations to Stephens Media Group.^[3] Stephens began operating the station that same day. The sale was consummated on September 30, 2019, at a price of $21 million.