KLUR

KLUR (99.9 FM) is a radio station serving Wichita Falls, Texas, and vicinity with a country music format. It is under ownership of Cumulus Media.

KLUR

Wichita Falls, Texas
Broadcast area	Wichita Falls metropolitan area
Frequency	99.9 MHz
Branding	99.9 KLUR
Programming
Format	Modern country
Affiliations	Westwood One
Ownership
Owner	Cumulus Media (Cumulus Licensing LLC)
Sister stations	KOLI, KQXC, KYYI
History
First air date	1962 (1962) (as KFMC)
Call sign meaning	KFMC (November 1962 to March 9, 1963)
Technical information[1]
Licensing authority	FCC
Facility ID	58741
Class	C1
ERP	100,000 watts
HAAT	246.3 meters (808 ft)
Transmitter coordinates	33.901°N 98.540°W / 33.901; -98.540
Links
Public license information	Public file LMS
Webcast	Listen live
Website	klur.com

History

Construction of KLUR, named KFMC for its first few months of existence, began in November 1962, and the station signed on shortly after. The station was built and originally owned by Fred Marks, CEO of Nortex Broadcasting Company. KLUR Broadcasting Company bought the station in 1970 and upgraded it from 20,000 watts ERP to 100,000 three years later; Cumulus bought the station from the Beard family in 1997.

The station has had many nicknames including "King of the Country". Former on-air talent includes Bob St. Clair (Will Hutson), Dan Baker, Jim Russell, and Gary Walker.