KMLK

For the Junction City, Arkansas radio station that held the call sign KMLK at 101.5 FM from 2000 to 2017, see KLBQ (FM).

KMLK (98.7 FM, "The Heart and Soul") is an American radio station airing an urban contemporary format licensed to El Dorado, Arkansas. The station is owned by Noalmark Broadcasting Corporation.^[3]

KMLK

El Dorado, Arkansas
Broadcast area	El Dorado, Arkansas
Frequency	98.7 MHz
Branding	The Heart and Soul
Programming
Format	Urban contemporary
Affiliations	Premiere Networks
Ownership
Owner	Noalmark Broadcasting Corporation
Sister stations	KAGL, KDMS, KELD, KELD-FM, KIXB, KLBQ, KMRX, KVMA, KVMZ
History
First air date	December 23, 1963; 61 years ago (1963-12-23)
Former call signs	KRIL (1963–1979) KLBQ (1979–2017) [1]
Technical information[2]
Licensing authority	FCC
Facility ID	84090
Class	C3
ERP	14,000 watts
HAAT	91 meters
Transmitter coordinates	33°12′30″N 92°41′16″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	mykmlk.com

History

The station started life as KRIL, and aired a country format in the mid-1970s. When KRIL changed its call sign to KLBQ in 1979, the station dropped the format and flipped to a Top 40 music format under the branding "Q99". Due to major Top 40 competition in the market, the station evolved into a Hot AC format in the 1980s.^[4] In the 2010s, the station flipped back to country. On July 13, 2017, both KMLK and KLBQ swapped call signs and frequencies.^[5]