KMZR

KMZR is a Regional Mexican formatted broadcast radio station licensed to Atwater, California, serving Merced, California. KMZR is owned and operated by Alfredo Plascencia's Lazer Media, through licensee Lazer Licenses, LLC.^[2]

KMZR

Atwater, California United States
Broadcast area	Merced, California
Frequency	92.5 FM MHz
Branding	"Radio Lazer 92.5"
Programming
Format	Regional Mexican
Affiliations	KGAM
Ownership
Owner	Lazer Media (Lazer Licenses, LLC)
History
First air date	April 15, 1997; 28 years ago (1997-04-15)
Former call signs	KVRQ (1991) KVRK (1991) KVRQ (1991–1999) KJMQ (1999–2002) KBRE (2002–2016)
Technical information[1]
Licensing authority	FCC
Facility ID	11707
Class	A
ERP	6,000 watts
HAAT	100 meters (330 ft)
Transmitter coordinates	37°16′40.8″N 120°37′38.7″W
Links
Public license information	Public file LMS
Website	www.radiolazer.com/index.php/merced

History

The station was assigned the call letters KVRQ on April 15, 1991. On July 16, 1991, the station changed its call sign to KVRK, on July 18, 1991, to KVRQ, on April 30, 1999, to KJMQ, on February 2, 2012, to KBRE, and on May 4, 2016, to the current KMZR.^[3]

On May 4, 2016, Radio Lazer changed call letters to KMZR and flipped its format to Regional Mexican; the previous active rock format was moved with the KBRE call letters to 1660 AM and 105.7 FM.