KRVB

KRVB (94.9 MHz "94.9 The River") is a commercial radio station licensed to Nampa, Idaho, and broadcasting to the Boise metropolitan area. It airs an adult album alternative (AAA) format branded as "The River," a reference to the Boise River and Snake River, which run through the station's listening area. It is owned by Lotus Communications with studios and offices on Fairview Avenue in Boise.

KRVB

Nampa, Idaho
Broadcast area	Boise metropolitan area
Frequency	94.9 MHz (HD Radio)
Branding	94.9 The River
Programming
Format	Adult Album Alternative
Subchannels	HD2: Simulcast of KQXR (active rock)
Ownership
Owner	Lotus Communications (Lotus Boise Corp.)
Sister stations	KJOT, KQXR, KTHI
History
First air date	January 10, 1975; 50 years ago (1975-01-10) (as KFXD-FM)
Former call signs	KFXD-FM (1975–1998) KFXJ (1998–2000)
Call sign meaning	"River Boise"
Technical information[1]
Licensing authority	FCC
Facility ID	17397
Class	C
ERP	49,000 watts
HAAT	821 meters (2,694 ft)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.riverboise.com

KRVB has an effective radiated power (ERP) of 49,000 watts. The transmitter is in Robie Creek, on a tower shared with KBOI-TV.^[2]

History

Automated Top 40 (1975–1984)

The station signed on the air on January 10, 1975; 50 years ago (1975-01-10).^[3] Its original call sign was KFXD-FM, the sister station of KFXD (580 AM). While 580 AM was a personality Top 40 station, KFXD-FM had a more music, less talk approach. It was branded as XD-FM 95 in 1979. Automated programming for KFXD-FM was supplied by Drake-Chenault's XT-40 syndicated Top 40 music service.

Top 40/CHR (1984–1993)

In 1984, it was rebranded to KF95 and flipped to a full-time, live DJ Top 40 format to compete with the then CHR station Magic 92 KBBK. KBBK was later rebranded 92 Kiss FM (KIYS) until 1990 when it switched to country music. Upon the launch of KF95, the logo and the branding was shared with Sacramento radio station FM102 (KSFM), and Atlanta's Z-93 (WZGC).

Adult contemporary (1993–1995)

A new CHR rival, Magic 93.1 (KZMG), was launched in 1991. It competed directly with KF95 until 1993, when KFXD-FM adjusted to an adult contemporary direction as The Legend, KF95.

Adult album alternative (1995–present)

After rebranding as Mix 95 in 1995, the station's format changed to adult album alternative. At one point, the station restored the KF95 moniker, positioned as The Music Difference. The call letters were changed to KFXJ in 1998, as it was no longer co-owned with KFXD-AM.

In 2000, the station rebranded as 94.9 The River with new call letters KRVB.^[4]

Scripps and Lotus ownership

Journal Communications and the E. W. Scripps Company announced on July 30, 2014, that the two companies would merge. They would create a new broadcast company under the E. W. Scripps Company name that will own the two companies' broadcast properties, including KRVB. The transaction was slated to be completed in 2015, pending shareholder and regulatory approvals.^[5]

In January 2018, Scripps announced that it would sell all of its radio stations.^[6] In August 2018, Lotus Communications announced that it would acquire Scripps' Boise & Tucson clusters for $8 million.^[7] The sale was completed on December 12.^[8]