KSTT-FM

For the Los Osos-Baywood Park, California radio station that held the KSTT-FM call sign at 101.3 FM from 1990 to 2016, see KERW.

KSTT-FM (104.5 MHz, "Coast 104.5") is a commercial radio station that is licensed to Atascadero, California, United States and broadcasts to the San Luis Obispo and Santa Maria—Lompoc, California areas. The station is owned by American General Media^[2] and airs an adult contemporary format.

KSTT-FM

Atascadero, California
Broadcast area	San Luis Obispo, California Santa Maria—Lompoc, California
Frequency	104.5 MHz
Branding	Coast 104.5
Programming
Format	Adult contemporary
Affiliations	Premiere Networks
Ownership
Owner	American General Media (AGM California, Inc.)
Sister stations	KKAL, KKJG, KVEC, KZOZ
History
First air date	1979 (as KIQO)
Former call signs	KIQO (1979–2016)
Call sign meaning	similar to "Coast"
Technical information[1]
Licensing authority	FCC
Facility ID	42066
Class	B
ERP	4,700 watts
HAAT	440 meters (1,440 ft)
Transmitter coordinates	35°21′40″N 120°39′21″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	coast1045.com

History

The station was first signed on in 1979 as KIQO by Midway Broadcasters Inc.^[3] The station first aired an adult contemporary music format under the branding "Q104". In July 1984, Gareth F. Garlund and Anna Garlund sold their 80% stake in Midway Broadcasters to partners Gary F. Brill and Virginia Brill, who owned the other 20%, for $700,000.^[4]

In July 1998, Midway sold KIQO to Bakersfield, California-based American General Media for $1.5 million. At the time, the station carried an oldies music format.^[5]

Logo for KIQO as "Q104.5" until June 2016.

On May 31, 2016, El Dorado Broadcasting sold the intellectual property of KSTT-FM (101.3 FM) in Los Osos-Baywood Park to American General Media as part of a series of divestitures of its Central Coast stations. The deal did not include the 101.3 FM frequency itself, which remained with El Dorado and changed its call sign to KJRW. The transaction was completed July 1, with KIQO dropping its classic hits format branded "Q104.5", picking up the KSTT-FM call letters and that station's adult contemporary format, and rebranding as "Coast 104.5".^[6]