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KUBL-FM
Country music radio station in Salt Lake City From Wikipedia, the free encyclopedia
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KUBL-FM (93.3 MHz) is a commercial radio station in Salt Lake City, Utah, branded as “93.3 The Bull“.[2] It is owned by Cumulus Media and it broadcasts a country music format. The studios are on Bearcat Drive near the I-15/I-80 interchange in South Salt Lake.[3]
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KUBL-FM has an effective radiated power (ERP) of 25,000 watts. Its transmitter site is in Erda, southwest of the city on Farnsworth Peak in the Oquirrh Mountains.[4]
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History
The station signed on the air on July 31, 1965.[5] Its original call sign was KWHO-FM, the sister station to KWHO 860 AM (now KKAT). The stations had studios on East 2nd Street. Because the AM station was a daytimer, required to go off the air at night, KWHO-FM was able to keep their simulcast programming going into the evening.
By the 1970s, the two stations had separate programming. KWHO-FM began airing an automated Top 40 format.[6] KWHO-FM was broadcasting at 37,000 watts but with a tower at minus 93 feet. So its reach was only in and around Salt Lake City.
In 1984 the station had a soft adult contemporary format and was known as KLTQ-FM. Then in 1988, it switched its call letters to KLZX, becoming a competitor to KRSP-FM and carried a classic hits and classic rock format.[7] That format lasted seven years.
On May 8, 1995, KLZX made a big change. It became KUBL, switching from classic rock to the current country format.[8][9][7] On September 13, 2022, KUBL was rebranded as "93.3 The Bull".[10]

In January 2023, The Lexi and Banks Morning Show was dismissed.[11] The current wake-up program is The Jesse James Morning Show.
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