KUNA-FM

KUNA-FM is a commercial regional Mexican music radio station in La Quinta, California, broadcasting to the Palm Springs, California, area on 96.7 FM. It is owned by News-Press & Gazette Company, through its Gulf-California Broadcast Company subsidiary.

KUNA-FM

La Quinta, California
Broadcast area	Palm Springs, California
Frequency	96.7 MHz
Branding	La Poderosa 96.7
Programming
Format	Regional Mexican
Ownership
Owner	News-Press & Gazette Company (Gulf-California Broadcast Company)
Sister stations	KUNA-LD, KESQ-TV, KPSP-CD
History
First air date	August 1987 (1987-08)
Former call signs	KBZT-FM (1987–1993)
Technical information[1]
Licensing authority	FCC
Facility ID	52182
Class	A
ERP	970 watts
HAAT	177 meters (581 ft)
Transmitter coordinates	33°48′8″N 116°13′30″W
Links
Public license information	Public file LMS
Website	kunamundo.com

History

KBZT-FM "K-Best" signed on the air in August 1987 with a syndicated adult standards format.^[2] The call letters had been scooped up on October 2, 1986, from the Los Angeles station that dropped them to become KLSX just days before. On February 17, 1992, KBZT-FM flipped to country music, citing the high popularity of country nationwide and the lack of a local country station on FM.^[3]

The country music came to an end on October 1, 1993, when the station became a simulcast with KUNA (1400 AM) as KUNA-FM. The flip came about even though KBZT outrated KUNA at the time.^[4]