KUVR (AM)

KUVR (1380 AM) is a radio station broadcasting a classic hits music format.^[2] Licensed to Holdrege, Nebraska, United States, the station is currently owned by Nebraska Rural Radio Association.^[3]

KUVR

Holdrege, Nebraska
Frequency	1380 kHz
Branding	KUVR 1380 & 96.9
Programming
Format	Classic hits
Ownership
Owner	Nebraska Rural Radio Association
Sister stations	KRVN
History
First air date	October 22, 1956; 68 years ago (1956-10-22)
Technical information[1]
Licensing authority	FCC
Facility ID	27178
Class	D
Power	500 watts day 62 watts night
Transmitter coordinates	40°26′26.00″N 99°24′0.00″W
Translator(s)	96.9 K245CK (Holdrege)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	ruralradio.com/kuvr/

History

KUVR was founded by Bill and Betty Rae Whitlock and went on the air October 22, 1956. It has occupied the same building in downtown Holdrege since 1958, which was previously occupied by Northwestern Bell Telephone Co.^[4] In 1971, an FM station was added, KUVR-FM (later separated from KUVR, now KMTY).

Ownership

In May 2013, Armada Media traded KUVR and KMTY to Legacy Broadcasting in exchange for stations in Scottsbluff and North Platte. The transaction was consummated on October 11, 2013, with Legacy's purchase price pegged at $800,000.

Effective January 17, 2020, Legacy Communications sold KUVR, translator K245CK, and six sister stations to Nebraska Rural Radio Association for $1.75 million.