KVRV

KVRV (97.7 FM, "The River") is a commercial radio station licensed to Monte Rio, California, broadcasting to the Santa Rosa, California area.

KVRV

Monte Rio, California
Broadcast area	Santa Rosa, California
Frequency	97.7 MHz
Branding	97.7 The River
Programming
Format	Classic rock
Affiliations	United Stations Radio Networks
Ownership
Owner	Lawrence Amaturo (Amaturo Sonoma Media Group, LLC)
Sister stations	KFGY, KHTH, KSRO, KWVF, KZST
History
First air date	November 20, 1977 (as KRJB)
Former call signs	KRJB (1977–1986) KKBR (1/7/1986-1/16/1986) KMGG (1986–2003)
Call sign meaning	K V RiVer
Technical information[1]
Licensing authority	FCC
Facility ID	51218
Class	B1
ERP	2,050 watts
HAAT	342 meters
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	977theriver.com

KVRV airs a classic rock music format branded as "The River" (a local reference to the Russian River). Their studios are in Santa Rosa. The station's previous call letters were KMGG, and the station played oldies music from 1986 to 2003.