KVVL

KVVL (97.1 FM) is a radio station in Maryville, Missouri, which airs a classic rock format. It is owned by the Regional Media-Virden Broadcasting.^[5]

KVVL

Maryville, Missouri
Frequency	97.1 MHz
Programming
Format	Classic rock
Ownership
Owner	Regional Media-Virden Broadcasting (Regional Media, Inc.)
Sister stations	KNIM
History
First air date	September 1972 (as KNIM-FM)[1]
Former call signs	KNIM-FM (1972–2010)[2][3]
Call sign meaning	"Vill" (former format)
Technical information[4]
Licensing authority	FCC
Facility ID	48974
Class	C3
ERP	21,500 watts
HAAT	107.9 meters (354 ft)
Transmitter coordinates	40°23′31.00″N 94°58′4.00″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	nodawaybroadcasting.com

History

The station began broadcasting in September 1972, holding the call sign KNIM-FM, simulcast the programming of AM 1580 KNIM.^[1] It originally broadcast at 95.3 MHz.^[1][2] On August 4, 2010, its call sign was changed to KVVL reflecting its branding as the Ville.^[3]

On December 31, 2021, Regional Media acquired the station and its sister station KNIM from Nodaway Broadcasting which had been owned by Jim and Joyce Cronin since 1996.^[6] On January 14, 2022, Regional Media flipped the station from classic rock to alternative rock, and rebranded to "Real Alternative Radio".^[7] At that time, the station also added the syndicated The Bob & Tom Show in morning drive.

On November 14, 2023, KVVL flipped back to classic rock positioning as "Everything That Rocks".