KXVV

KXVV (103.1 FM, "La X 103.1") is a commercial radio station that is licensed to Victorville, California and serves the Victor Valley area. The station is owned by El Dorado Broadcasters and broadcasts a regional Mexican format. KXVV's studios and transmitter are located in Hesperia.

KXVV

Victorville, California United States
Broadcast area	Hesperia-Apple Valley, California
Frequency	103.1 MHz
Branding	La X 103.1
Programming
Language	Spanish
Format	Regional Mexican
Ownership
Owner	El Dorado Broadcasters LLC (EDB VV License LLC)
Sister stations	KATJ-FM KIXA KIXW KZXY-FM
History
First air date	August 18, 1980 (1980-08-18) (as KVVQ)
Former call signs	KVVQ (1980–1985) KVVQ-FM (1985–1997) KHDR-FM (1997–2000) KVFG (2000–2019)
Call sign meaning	"La X Victor Valley"
Technical information[1]
Licensing authority	FCC
Facility ID	72717
Class	A
ERP	250 watts
HAAT	475 meters (1,558 ft)
Transmitter coordinates	34°36′44″N 117°17′32.2″W
Links
Public license information	Public file LMS
Website	lax1031.com

History

The station signed on August 18, 1980, as KVVQ, a top 40 outlet owned by Kenneth B. Orchard.^[2] The call letters were changed to KVVQ-FM in 1985.^[3]

In November 1996, William Rice attempted to sell KVVQ-AM-FM to Power Surge Inc., headed by John Power, for $1 million. At the time, KVVQ-FM carried an oldies format.^[4] However, the deal fell through. The following February, Rice successfully sold the combo to Tele-Media Communications Corporation for $1.1 million.^[5] The new owner changed the call sign to KHDR-FM.^[3]

Logo for KVFG as ESPN Radio from 2010 to 2011.

In 2000, Infinity Broadcasting Corporation (predecessor to CBS Radio) acquired KHDR-FM from Tele-Media Broadcasting.^[6] Infinity changed the call letters to KVFG'^[3] and made the station a simulcast of KFRG, a country music station in San Bernardino, California. This lasted until February 16, 2010, when the station flipped to a sports format as an affiliate of ESPN Radio.^[7][8]

Logo for KVFG as 103 The Route from 2011 to 2019.

On November 15, 2011, KVFG began stunting with Christmas music; the sports format was moved to KRAK in Hesperia, California.^[9] On December 26 at 6 a.m., KVFG ended stunting and introduced a classic hits format branded as "103.1 The Route".^[10]

On February 2, 2017, CBS Radio announced it would merge with Entercom.^[11] The merger was approved on November 9, 2017, and was consummated on November 17.^[12]

On May 6, 2019, Entercom sold KVFG and KMPS to El Dorado Broadcasters for $1 million.^[13] The sale was completed on August 15, 2019, with the new owners simultaneously changing the station's call sign to KXVV. On August 26, 2019, at 6 p.m. the station flipped to a regional Mexican format, branded as "La X 103.1".