KZRD

KZRD (93.9 FM) is a radio station broadcasting a Bilingual Spanish/English Hit Radio format.^[2] Licensed to Dodge City, Kansas, United States, the station serves the SW Kansas area. The station is currently owned by Kansas Broadcast Company, LLC.^[3]

KZRD La Fiesta

Dodge City, Kansas
Broadcast area	South West Kansas
Frequency	93.9 MHz
Branding	Fa Fiesta 93.9
Programming
Format	Bilingual Hit Radio
Ownership
Owner	Kansas Broadcast Company, LLC
Sister stations	KAHE, KERP, KGNO
History
First air date	December 1997 (as KDGB)
Former call signs	KDGB (1987–1998) KRPH (1998–2001)
Technical information[1]
Licensing authority	FCC
Facility ID	13010
Class	C1
Power	100,000 watts
HAAT	246 meters (807 ft)
Transmitter coordinates	37°55′56.00″N 100°19′2.00″W
Links
Public license information	La Fiesta Public file LMS
Webcast	La Fiestaa
Website

History

The station was assigned the call letters KDGB on April 22, 1987. On September 19, 1995, the station changed its call sign to KDGB, on January 9, 1998, to KRPH, on June 26, 2001, to the current KZRD.^[4] On June 29, 2001, the station was sold to Waitt Radio.On December 5, 2005, the station was sold to NRG Media. In 2007, Rocking M bought NRG's Kansas stations (including KZRD).^[5]

In April 2016, KZRD flipped from its long running rock format (as "93.9 The Buzzard") to hot AC, branded as "Buzz 93.9."

On December 2, 2019, KZRD changed their format from hot AC to regional Mexican, branded as "La Mexicana", after the local marketing agreement with KMML (92.9 FM) ended.^[6]

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