KZRS

KZRS (107.9 FM) is a radio station licensed to Great Bend, Kansas. The station broadcasts a classic hits format and is owned by White Communications.^[2]

KZRS

Great Bend, Kansas
Broadcast area	Hays, Kansas Russell, Kansas
Frequency	107.9 MHz
Branding	Classic Hits 107.9
Programming
Format	Classic hits
Affiliations	Premiere Networks Kansas City Chiefs Kansas State Wildcats
Ownership
Owner	Barbara White (White Communications, L.L.C.)
Sister stations	KRSL, KRSL-FM
History
First air date	February 3, 1986 (as KZXL)
Former call signs	KZXL (1985–1993) KZLS (1993–2008)
Call sign meaning	Russell
Technical information[1]
Licensing authority	FCC
Facility ID	37129
Class	C1
ERP	99,000 watts
HAAT	277 meters (909 ft)
Transmitter coordinates	type:city 38°47′16.00″N 98°44′17.00″W
Links
Public license information	Public file LMS
Webcast	Listen Live

History

As late as 2009, the station broadcast a hybrid Hot AC format during the day and Top 40 at night as “Star 107.9” (and was also an affiliate of the syndicated Bob & Sheri), then switched to classic hits as "Old School 107.9."

On September 16, 2020, KZRS flipped to a simulcast of then-sister station KNNS, which aired a conservative news/talk format as "The Patriot." As part of then-owner Rocking M Media's bankruptcy reorganization, in which 12 stations in Kansas would be auctioned off to new owners, it was announced on October 31, 2022 that Russell-based White Communications was the winning bidder for KZRS for $270,000. While the bankruptcy court had approved the purchase, the sale had to be filed with the FCC for approval.^[3][4][5]

On January 2, 2023, KZRS and KNNS flipped to oldies, branded as "Super Hits 107.9/1510".^[6] Upon the consummation of the sale on March 15, White flipped KZRS back to classic hits, branded as "Classic Hits 107.9"; the first song on "Classic Hits" was "Start Me Up" by The Rolling Stones.^[7]